Business Development
For a digital agency start-up Adtractus provided business development support wrt a new data and visualization tool that generates actionable insights for Google My Business listings. The support consisted of value proposition creation, sales collateral, lead generation, business introductions, and sales coaching.
Digital Publishing
For a marketing & technology blog, Adtractus developed options for its publishing- and monetization strategy.
Not for profit
For a large UK charity, Adtractus consulted on a digital infrastructure- and data science project.
Publishing
For a leading publishing brand, Adtractus advised on various enhancements on their mobile presence and explored the application of localized push-notifications for its users.
Sports Entertainment
For one of the largest soccer content- and live events broadcasting apps available, Adtractus reviewed the user behavior KPI's and revised the existing user product- and monetization plan.
Telecom
For a mobile app platform that offers mobile users a single destination to top-up their call- and data credit on their MNO account, Adtractus advised and implemented a marketing pilot with geo-fenced push notifcations around 20 strategic locations in The Netherlands. The pilot yielded an average response rate of 28% and gave way for a full business case and roll-out.
Start-ups
For a technology provider, Adtractus developed a new commercial proposition leveraging both their proprietary push notifcation technology and existing client- and partner base.
Staffing & Recruitment
For a UK based labor market intermediary Adtractus reviewed the mobile web prsesence and maturity.
Start-ups
For a b2c healthcare provider review platform Adtractus developed monetization recommendations and the short- and long term financial model.
Start-ups
For a private investor Adtractus developed the platform specifications and a direct and wholesale financial model for a SaaS proposition providing SME’s with easy and affordable mobile web presence.